LinkedIn is a popular platform for finding connections and building relationships. It’s a great way to get in touch with people who are important to you. In fact, there is no other social platform that provides better networking opportunities than LinkedIn. You can find people akin to your professional interests from around the globe.
Creating an account and using Linkedin is not rocket science to understand. However, writing a compelling LinkedIn summary can be difficult if you are unaware of the critical elements. For example, you have to best describe yourself in 2,000 characters. Doing so could be a challenging thing for many people. However, using a free word counter can help you stay within the set limits.
In this guide, you will know how to write an effective LinkedIn summary that will help you stand out from the rest.
Start with the overview
First, you need to start with the overview. This is the starting point for your LinkedIn summary. You must focus on the most important points so that readers will understand what you’re saying. You should also focus on your main target audience. This is the group of people who are most likely to be interested in what you have to say.
An effective LinkedIn summary should start with an engaging intro. Your summary should be interesting and provide a detailed description of your experience and qualifications. You should also include a link to your resume or website if available.
Write your summary in a clear, concise, and easily remembered style
Your summary should be clear, concise, and easily remembered. It should be easy to read and understand so that you can connect with potential employees and customers. It also needs to be interesting so that people will want to stay on your page. They should not start feeling awkward after reading a couple of sentences. Write in a way that is both pleasing and professional.
Avoid using difficult words or phrases that are not so common to read. Try to use everyday vocabulary so that even a layperson can understand what you are trying to say.
You don’t have to spend too much time on detail that might not be relevant to the main points of your story. Instead, you have to focus on the main points and provide all the critical information that people might need to find out more about you.
Use keywords and phrases to make your content more interesting and engaging
When you write an effective LinkedIn summary, you should try to use keywords and phrases to make your content more interesting and engaging. This will help your readers stay on the page and stay interested in what you have to say. Additionally, using interesting and relevant images can also help to engage your audience.
Write a descriptive body for your LinkedIn summary
Your LinkedIn summary should be descriptive and allow your potential clients to learn about you and what you have to offer. Describe what you do and what makes you unique.
Definitely, include your contact information, such as your name, phone number, and email address. You should also describe your skills and how those skills can help your potential clients. This will help them make an informed decision about whether or not to connect with you.
Take time to reflect on your abilities, qualifications, and experience. Make sure the body section includes every important detail that can be of great interest to people to whom you are trying to impress. Sometimes, people hurry to complete their LinkedIn summary. They do not take care of the critical aspects while writing. As a result, they cannot get the desired traction through their LinkedIn profile.
Being descriptive does not mean that you should start beating about the bush. It’s very important to stay focused. Never include something that sounds irrelevant, or else you will lose the charm.
Show your story
A well-written LinkedIn summary should portray your story. This is the part of your profile that tells your potential client or partner what you do, why you’re a great fit, and how you can help them achieve their goals. Your story should be stimulating, relatable, and compelling. You need to make sure that it’s enough to make someone want to contact you.
Write for the Right audience
When you write an effective LinkedIn summary, you don’t have to write for people who are too busy or too interested in your company. You need to write for people who are important to you and who would be interested in what you have to say. Remember, LinkedIn is one of the leading social media platforms available today. You have to set things right to make things work in your favor.
You should also make sure that your content is very well written. If your audience is not interested in your summary, they won’t be interested in yourself. Before you begin writing, make sure you have a clear picture of the audience to whom you would like to address. By doing so, you will be able to write a good piece of text for your LinkedIn profile.
Review before you publish
Never rush to publish your summary once it is done. Read it time and again to make sure there’s no error or typo in it. Once you are done, ask one of your friends or siblings to take a look. They might be able to catch errors that you might have missed.
Spending a few minutes before making your LinkedIn summary live can help you avoid the unfavorable outcome. Try to put yourself in the reader’s place when you review. This way, you will perceive how others see your lines. If you find something that doesn’t sound good, replace it with an interesting sentence.